Location is NOT everything.
I live about five blocks from a Ben & Jerry’s. I was casually checking in at a restaurant in my neighborhood not so long ago when I received a pop-up on FourSquare that Ben & Jerry’s is hosting a pretty sweet deal (pun was actually not intended!). The deal: for every person that checks in, [...]
6 ways to create an engaged community versus an entitled one
After the market crash of 2008 society took a turn for the thrifty. Coupon use is at an all time high; Groupon became the fastest growing company in America. As a result restaurants and hotels started to offer deep discounting as a way of drawing hesitant diners and guests into stores. Social media became one of [...]
Why you can’t afford to ignore Facebook Places
So when Facebook announced that it would launching a new geo-location check in application I thought, How original, Zuckerberg. But being that I’m a huge nerd you better believe that I sat down to watch the live announcement online. And again, because of the nerd factor, I posted a status update about watching the announcement. [...]

