The shareability factor: does your restaurant have it?
One of the reasons people like to eat out is because it’s a very community-oriented event. There is lots of sharing involved. People share plates, share appetizers, share bites and share sips. Businesses often wonder how they can make their content “go viral” (go viral, by the way, is one of my least favorite phrases [...]
6 ways to create an engaged community versus an entitled one
After the market crash of 2008 society took a turn for the thrifty. Coupon use is at an all time high; Groupon became the fastest growing company in America. As a result restaurants and hotels started to offer deep discounting as a way of drawing hesitant diners and guests into stores. Social media became one of [...]

