Practically Social

One of the reasons people like to eat out is because it’s a very community-oriented event. There is lots of sharing involved. People share plates, share appetizers, share bites and share sips. Businesses often wonder how they can make their content “go viral” (go viral, by the way, is one of my least favorite phrases [...]

For some reason there is this overlying belief in the restaurant business that if you have a Facebook page the only thing you’re allowed to talk about on there is the daily lunch special. Let me tell you: it just ain’t true. Restaurants of the world: if you’re going to play the social media game, [...]